I specialize in short or mid-term Digital Lifecycle Marketing consulting projects. I guide all areas of the acquisition, pricing, on-boarding, customer journeys, cohort creation, messaging, loyalty programs and more. I work to strike a balance between what is good for the business and what will enhance the customer relationship in order to drive meaningful customer journeys.

Enhancing these areas of the customer journey provides a leg up on your competitors, enhances customer advocacy and increases repeat purchases. These strategies are combined with a data driven approach that leverages the power of the customer relationships and builds business value, consumer loyalty and ultimately advocacy.