Attract, educate and make potential customers aware of your brand and its offerings.

• Content Marketing: blogs, videos, social media, SEO

• Paid Media: search, display, social ads

• Influencer Partnerships

• Public Relations and Sponsorships

• Segmentation and Persona Creation

• Survey design and Execution

Capture interest, consideration and drive leads that nature interest in your product / service.

• Landing Pages & Lead marketing

• Push: email, SMS, etc

• Trials / Promos

• Personalized Retargeting

• Benchmarking

• Budget and P&L Planning

Purchase flow, Onboarding and driving initial purchases. Creation of a seamless onboarding experience.

• Optimized checkout process

• Promotions

• Personalized onboarding communications

• AI-driven recommendations

• Welcome offers and incentives

• CSAT and NPS scores + research

Engagement, loyalty building and churn reduction to increase repeat purchases and build relationships.

• Loyalty programs and rewards

• Personalized lifecycle messaging (email, SMS, AI)

• In-App engagement and push notifications

• Customer support & feedback loops

• Upsell and Cross-sell strategies

Referrals, word-of-mouth marketing and encouraging satisfied customers to promote your brand / product.

• Referral & Affiliate Programs

• User generated content & social proof strategies

• VIP customer communities

• Exclusive perks and brand ambassador strategies

Win-Back strategies to bring inactive or lapsed customers back to your product / service.

• Win-back campaigns: “we miss you” offers

• Personalized reactivation promotions

• Exit surveys and churn analysis

• Continuous product improvement

• CLV Analysis